For the past millenia, city planners have reverentially whispered about a mysterious solid gold amulet rumoured to transform poverty-stricken neighbourhoods into the handsomest of districts.
It was not until 1907 or 1908 that a senior official with the Austrian Chamber of Commerce finally exposed this magic talisman as an urban myth.
According to the Chamber’s Ludwig von Mises, neither central planners nor civic officials were able to calculate “how many shoes and cars, schoolbooks and office buildings, doctors and carpenters, people will need and then to produce that number at the right time and put them in the right places.”
The Austrian Chamber rejected the notion of establishing rigid setback regulations for sidewalks and supported the rights of individual property owners to adapt their houses to the changing needs of their families. There was no such thing as a perfect piece of zoning legislation or ideal method to conjure up semi-wooded, multi-family residential neighbourhoods.
“All these economic activities the central planners purported to organize,” stated von Mises emphatically, “involved making choices about where to put scarce manpower, natural resources, capital, and other elements of production to satisfy human needs.”
Aware of the lack of enchanted amulets in our post-modern civilization, Calgary’s city planners recently drafted a 60-year blueprint, called Plan It Calgary, highlighting their vision for how and where the city will grow. It includes new transit lines and stations, high-rise apartments and office towers, commons and playgrounds, all graced by public art.
With due respect to the Austrian Chamber, the Calgary Chamber of Commerce has applauded the initiative and key tenets of the central planners’ drawings and strategy. We support its ideas addressing traffic congestion, commuting times, housing affordability, environmental challenges and the high cost of living.
The Chamber also recommends that Plan It adopt the following principles:
- Institute lifecycle cost measurement to determine the true cost of growth associated with various types of development — infrastructure and maintenance costs per unit or single-family houses versus multi-family.
- Improve transit infrastructure and service levels outside the downtown core to facilitate movement of people and goods to business hubs in other communities.
- Publish objective criteria to identify communities intended for intensification and develop a process to support these communities to prepare for and respond to growth.
- Apply Plan It Calgary growth principles consistently in all communities to ensure elected officials, developers and residents adhere to the same high standards and principles in developing our city.
- Ensure there continues to be a 30-year supply of all-purpose developable land within the city to encourage housing affordability.
- Work with industry to implement the plan with sufficient transition time to allow landowners, developers and communities to adapt.
- Co-ordinate Plan It with the Calgary Regional Partnership’s metropolitan plan to avoid fringe development and corresponding issues of free-ridership.
The Calgary Chamber of Commerce is committed to helping Calgary transform itself into a renaissance city of the 21st century. We rely on smart planners, not gold amulets, to build communities to attract the best and brightest.

